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Seniority

  Years and years of healthy living will be paying off for older Americans in the next twenty years.


The aging population will outnumber almost every other demographic by the year 2020.


These seniors are more experienced, more educated, and more savvy about life then any generation before them.


Golden years living has shifted away from the sedentary retirement homes of the last few decades.


Over 34% of America will be aged 55 or older within the next 15 years.


They expect more from life and are no longer content to simply wait for life to pass them by.


More money, more time, and higher expectations of the products they buy will influence a whole generation of new product design.


People aged 55 or older are more active and less dependant on younger family members for entertainment.