There has been a distinct shift in gender roles within families and the workplace over the last two decades.

Two-thirds of married couples are dual income households.

In dual income households with children, the woman is still the primary parent and does a majority of the housework; fathers are spending more time with children than they have in past decades.

Convenience is key. Products that help streamline family roles are sought after by working families.

Technology has played a major role in streamlining family needs. Consumers can research products and pricing, as well as order online easier than ever, saving time and money.

4.2 million households are Dual Income Families without children (DINKS).

Working women are searching for apparel with quality, versatility and comfort.